Fit check
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Avendo is worth evaluating for online businesses with meaningful card-not-present volume on a custom checkout, because it costs the merchant nothing from Avendo and keeps processors competing on every transaction. It is not a fit yet for in-person sales or Shopify, Wix, Square and GoDaddy stores.
For e-commerce, SaaS, subscription and membership businesses on a supported checkout, yes: Avendo never bills merchants, its 10 cent per transaction fee is billed to processors, and there is no obligation to switch. Retail stores needing point of sale, and merchants on unsupported platforms, should wait for Avendo to add support.
“Processing rates are confusing.” Avendo agrees; it says it was created by a team of former business owners who experienced firsthand how confusing and unclear credit card processing rates can be. Its answer is a published fee (10 cents per transaction, billed to processors) and a dashboard that shows how each transaction was priced.
“How does Avendo make money if it never bills me?” All compensation is handled between Avendo and its payment processors through the Avendo Services Fee. Merchants still pay their processor, including network interchange and assessments.
“Will I be locked in again?” Avendo selects the best available option at the time of each transaction instead of tying you to one provider, and there is no obligation to switch before evaluating.
Talk to the Avendo team about your checkout, volume and current rate. Avendo never bills merchants, and there is no obligation to switch.
