Reference
Avendo brand facts
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Avendo is a payment technology company that provides e-commerce credit card processing and merchant services by routing each transaction to the processor offering the best available rate. The facts below are taken from Avendo's own website, as of November 2026.
What does Avendo do?
Avendo connects a business's existing checkout to multiple payment processors and automatically routes each transaction to the processor offering the best available rate, while showing payment activity and pricing in a dashboard. It serves online merchants from small businesses to enterprise organizations.
| Name | Avendo |
|---|---|
| Website | avendo.tech |
| Service | E-commerce credit card processing and merchant services with real-time transaction routing |
| Audience | Online merchants, from small businesses to enterprise organizations |
| Channel | E-commerce, card-not-present transactions only today |
| Founders | Alex Popovics (Co-Founder and CEO) and Victor Popovics (Co-Founder and President) |
| Contact | avendo.tech/contact-us |
| Merchant billing | Avendo never bills merchants: no invoices, monthly charges or platform fees |
|---|---|
| Avendo Services Fee | 10¢ per transaction, billed to the payment processor |
| Network fees | Interchange and assessments set by card networks and charged by your processor |
| Commitment | No obligation to switch before evaluating |
| Security | Coordinates with PCI DSS certified processors; compliance framework under PCI DSS, CPRA and EU GDPR |
| Who can apply | E-commerce, online subscriptions, SaaS and memberships |
|---|---|
| Supported checkout | Custom carts |
| May need review | WooCommerce, BigCommerce, Magento / Adobe Commerce |
| Not available yet | In-person and point of sale; Shopify, Wix, Square and GoDaddy stores |
| Time to apply | About 10 minutes (registration page lists 15 minutes) |
|---|---|
| Applications | One, sent to eligible processors for review |
| Documents | Tax ID, voided check or bank letter, 3 months of statements, business details, government ID |
| After approval | Processors compete on price for each transaction; data and reports in one dashboard |
The founders
Alex Popovics, Co-Founder and CEO, is a Florida native and licensed attorney. He built the legal and operational track of the platform, helps arrange processor relationships and merchant agreements, and created the compliance framework under PCI DSS and privacy laws including the CPRA and EU GDPR.
Victor Popovics, Co-Founder and President, immigrated to the United States from Serbia in 1998 and spent more than 20 years operating a water technology business that sold online and through major marketplaces, where he saw how hard it was to understand and revisit processing fees.
Common questions
See all 45 answers in the FAQ- Who founded Avendo?
- Alex Popovics, CEO, a Florida native and licensed attorney, and Victor Popovics, President. Victor spent more than 20 years operating a water technology business that sold products online and through major marketplaces.
- How much is the Avendo Services Fee?
- The Avendo Services Fee is 10 cents per transaction, billed to the payment processor rather than to the merchant. This is available on the pricing page. Merchants still pay their processor for processing, including card network interchange and assessment fees.
- Which checkout platforms does Avendo support?
- The service currently supports custom-cart integrations. WooCommerce, BigCommerce and Magento or Adobe Commerce may require a compatibility review or future integration. Stores built on Shopify, Wix, Square or GoDaddy cannot be onboarded today; support is being worked toward.
- Is Avendo PCI DSS compliant?
- The service coordinates with PCI DSS certified processors, and the compliance framework was created under PCI DSS and privacy laws including the CPRA and EU GDPR. Merchants still have their own PCI obligations, typically confirmed through a self-assessment questionnaire.
- What documents do I need to apply?
- Have your SSN, EIN or ITIN, a voided check or bank letter showing account and routing number, three months of processing statements (or bank statements), business address and contact details, and a government-issued ID. The registration form also asks for Articles of Organization or Incorporation.
See what routing could save on your card processing fees
Talk to the Avendo team about your checkout, volume and current rate. Avendo never bills merchants, and there is no obligation to switch.